Reality Check for News - Guilt Trips Aren’t a Business Model - NYTimes.com
Jarvis sets out to disabuse existing media players of some of the myths and rationalizations they have for why people should pay them for their content. For example, he says:
“Should” is not a business model. You can say that people “should” pay for your product but they will only if they find value in it.
and later adds:
Virtue is not a business model. Just because you do good does not mean you deserve to be paid for it.
