Erasing Individual’s Digital Past - NYTimes.com
And then there is the Philadelphia physiologist who became unwittingly linked to a consumer advocacy site, when it listed him as a graduate of a distance learning school that was shut down. “I felt totally victimized because there was nothing I could do,” said the physiologist, who spoke on the condition of anonymity because he did not want added attention. “My case load started to dry up.”
At first, some tried manipulating the Web results on their own, by doing things like manually deleting photos from Flickr, revising Facebook pages and asking bloggers to remove offending posts. But like a metastasized cancer, the incriminating data had embedded itself into the nether reaches of cyberspace, etched into archives, algorithms and a web of hyperlinks.
After failing to rid the negative sites on their own, most turned to a new breed of Web specialists known as online reputation managers, who offer to expunge negative posts, bury unfavorable search results and monitor a client’s virtual image.
