Online Identity Isn’t a Transaction — It’s a Feeling: Tech News and Analysis «
Former Twitter CEO Evan Williams noted in a blog post this weekend that online identity is one of the thorniest issues any web-based service has to deal with — in part because the word “identity” means a number of different things. Williams tried to parse the term’s various meanings in his post, including authentication, reputation and personalization. But one thing he doesn’t really grapple with is that what we mean by “our identity” can change depending on where we are and what we’re doing, and that may be the most difficult problem of all to solve.
