Search Engine Land: Must Read News About Search Marketing & Search Engines
Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story
November 28, 2010 at 5:08 pm ET by Danny Sullivan
The New York Times has a great, detailed story out today about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, means a win with Google’s ranking algorithms. Is he right? Maybe. Certainly the story illustrates the fallacy of Google’s “gold standard” search results. Rank Well With Bad [...]
Both the NYT article -- http://www.nytimes.com/2010/11/28/business/28borker.html?_r=1 and the article on Search Engine Land are worth reading
