Thursday, November 4, 2010

Mark Zuckerberg: The iPad Isn't Mobile

Mark Zuckerberg: The iPad Isn't Mobile
Facebook is trying to make the most of the mobile market and to place itself not just on people's virtual (computer life) but also in their mobile every day real life. And tablet devices may not be at the top of their list right now as crucial areas of development.
Facebook is still trying to figure out its approach and strategy for tablet devices. Because tablets are a new form factor, it requires a new approach.

Meanwhile, Jemima Kiss at the Guardian has some interesting facts about Facebook's strategy for reaching the next half billion users. She quotes some stats, including

1) Mobile use is surprisingly 60% through mobile browsers, rather than apps, though 15% is through SMS.

2) Most active mobile users are in Indonesia, South Africa, Kenya, Canada and the US, where at least 60% of Facebook users spend just as much time on a mobile device as on the desktop.