Visible Technologies, a service that helps companies track what's said about them on the Web, unveiled a major upgrade today. Its new Google-inspired architecture better distinguishes the relevance and the sentiment of the mountains of social media conversations. It aims to help businesses make sense out of the cacophony of the social Web, and clients Microsoft, FedEx, Dr Pepper Snapple Group, and others are all clients of the service.
Visible has been around for a while, and has plenty of competition (we recently wrote about Trendrr, for instance). But the latest iteration of Visible's platform, called Visible Intelligence, has been built from the ground up. It has a scalable, Google-like architecture that can render tens of millions of blog posts, tweets, and forum entries within seconds.
To follow up on what we were talking about last time, here is an article on a company that helps other companies understand what is being said about them.
