Ethical cosmetics company Lush takes 'bullying' Amazon to court
According to documents filed in court, "Lush brought trademark infringement proceedings against Amazon on the basis that when the term 'Lush' was searched for on Amazon's website, the results returned were for goods which, although they featured the word 'lush' in a number of contexts, were not in fact made by Lush. Amazon had also bid on the Google AdWord 'Lush Bath Products' but did not, in fact, sell any Lush products."
The Guardian reports that Lush is suing Amazon and in so doing raising questions about how search engines can use words for brands to redirect customers.
http://www.theguardian.com/money/2013/nov/30/lush-amazon-trademark-court-battle
