"I recently attended an event with a large number of advertising executives. All of them are coming to grips with the change from the era of push media to the era of social media, which might more properly be called "pull media." At its core, the social revolution allows people to consume what they want, when they want, and largely on the recommendation of friends and other non-professional influencers. Attempt to graft old models onto it and you are doomed to struggle; find models that are native to the medium and you will thrive."
'via Blog this'
Good article with a lot to think about.
