Amazon is now offering a reward to people who use its mobile price checking app, Price Check. This is a very clever idea indeed and it only requires a little tweaking of the press release to illustrate why:
I guess this is another rule of the information age. Crowd-source your inputs. If you need information, get the public to input the information for you. You get the information, and you also get the intelligence that this information mattered to a number of people--the more it mattered to the more important it must be.
