The Filter Bubble: how personalization changes society - Boing Boing
Pariser doesn't believe that this is malicious or intentional, but he worries that companies with good motives ("let's hide stuff you always ignore; let's show you search results similar to the kinds you've preferred in the past") and bad ("let's spy on your purchasing patterns to figure out how to trick you into buying stuff that you don't want") are inadvertently, invisibly and powerfully changing the discourse.See also this NYTimes piece on Online Personalization
